What is it about
"People talk about you: they tell you what their experiences are with your product or service. If these are positive, then they will be only too keen to recommend you! Nowadays we call this Word-of-mouth marketing, but it is as old as the hills."
- How can I positively stimulate Word-of-mouth marketing?
- How can I follow up Word-of-mouth marketing after 1-to-1 marketing with consumers?
Activating
How can you positively boost Word of mouth marketing?- The best promoters are enthusiastic customers
- Enthusiastic customers like to share their experiences with friends and acquaintances
- Provide the means and help these enthusiastic customers (promoters) to share their experiences
- Make ambassadors of these promoters
- Use e-database marketing to facilitate 1-to-1 communication
- Customised and personal programs for retention, tell-a-friend, ambassador and loyalty
The 6 steps in Word-of-Mouth marketing
Give you ambassadors a story that they can talk about and offer them a platform on which to tell this story. Participate actively in the conversation as a marketer. Facilitate the conversation, learn from the conversation and measure its effectiveness.
- Find consumers who are enthusiastic about your product and who would like to share this enthusiasm
- Give people a story to tell
- Help them to tell the story faster and to a wider audience
- Actively take an open and authentic part in the conversation
- Actively take an open and authentic part in the conversation
- Learn, understand, investigate and measure