Brand-driven Word-of-mouth marketing
Innovianto is an online marketing bureau specialised in (online) brand activation, e-database marketing and word-of-mouth marketing.
Based on a robust brand strategy and positioning, we develop activation programs of which the main characteristic is that the brand experience is intense and personal. We gather consumers'/customers' data in order to set up a 1-to-1 relationship with consumers/customers. For this, together with the client, we develop customised programs. The Innovianto approach is always integral and transparent. Each module can also be used independently. In areas such as Online Media purchasing and Social Media Marketing we work together with our partners.
Approach
How do you make the difference in online marketing? Daring, doing and learning.Focussing on target groups means focussing on behaviour. Forget your communication target group and watch how people surf the web. What are their areas of interest and how can I reach them there? Where can I still make the consumer happy or surprised? That is what it is about, the rest is technical. A banner, an action, a utility, a viral with humour? A newsletter that people look forward to. Faster and with more direct analyses. Easy to control and adjust.
“ Problems can’t be solved by thinking within the framework in which they were created. ” Albert Einstein.
Process
- All sorts of different ideas or pieces of a puzzle are no use to me.
- How do I turn an enthusiastic consumer in to a real brand ambassador?
- Every brand and every company is different, so I want the approach that works for me.