Brand strategy, brand identity and positioning.
A powerful brand strategy that is consistent and coherent with the identity of your brand!
"In a world in which the competition sees every step, it is vitally important to have a marketing advantage that the competitors do not have. This does not mean product characteristics, packaging or promotions. After all, you can copy those or even improve them. No, you create that advantage by connecting with consumers at an emotional level. Indeed, consumers make decisions based 80% on feelings and emotions and yes .... the product or service simply has to be good."
Concept development
A powerful concept is the driver of your brand!
For online marketing too, you must just have a good concept. A powerful concept stands out by its simplicity. Brilliantly simple. Such a concept is based on sharp and deep insight at the consumer/client level. So a good concept is also easy to understand, fulfils a direct or latent need, and must be credible.
(Online) Brand activation, action marketing
The real key to success is the clever activation of Word of mouth marketing! Brand activation by means of an online campaign and the use of Word of mouth at the same time.
How can I best reach my target group and get my message across? Online is virtually always a part of your marketing mix and supplements offline very well.
Online advertising, search marketing and behavioural targeting, Search Engine Advertising (SEA) and Search Engine Optimization (SEO)
Online advertising only works if you can offer your target group or clients a real experience in Social Media that they can share with others.Online media inkoop, social media
Online media purchasing is no more than the catalyst behind the online presence. We organise the online presence for the online media purchasing to the last degree!(E-)Database marketing
Innovianto drives 1-to-1 marketing programs with your brand ambassadors, prospects and clients.
How can you still stand out in a positive way and continue to attract attention?
Suppose customers receive information at the right moment and this information is also personalised, surprising, interesting and relevant?
This is what we do
- Conversion of leads.
- Building and maintaining relationships with your targetgroup.
- Ultimately turn customers into promotors of your brand and organisation.
Innovianto makes your communication personal, relevant and measurable, and helps to build a 1-to-1 marketing machine!
Sending professional e-mail newsletters
"The deployment of e-mail campaigns can be a very worthwhile supplement to your online marketing activities. With an e-mail marketing campaign you can reach a large target audience at a relatively low cost."
Innovianto ensures that e-mail campaigns are a normal part of your online marketing.
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You do not have to bother about techniques, sending and layout (all organised by Innovianto)
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You do have to look after the content, the concept and the learning curve
Innovianto has the knowledge and software in house to support you in these activities. We can make everything fully personalised. And give you insight into every activity by your prospects. The essence of good e-mail marketing is the segmentation on the basis of CRM data in combination with an "exciting offer or news that really interests me".
E-mail templates
A good design is essential to the success of a campaign or a newsletter. When the recipient of an e-mail opens it, they immediately decide if the message is a waste of time or not. Innovianto makes sure that your e-mail is appealing and invites further reading.
And of course everything fits in with the design of your website. Web templates and landing pages that are integrated with your website.A world of information. What does my target group find interesting? What links do they click on? Which action buttons control the conversion and which do not?
Innovianto campaign software, allowing complete freedom!Innovianto offers e-mail marketing software that is fully web-based. The subscriptions, preparation and sending of newsletters is fully automated. Furthermore, we can arrange for your campaign marketing to be dovetailed in with your own CRM or sales information system. Innovianto can also provide a complete integration with SugarCRM.
SugarCRM
Innovianto integrates professional CRM software, whereby you can easily manage your customer relations and marketing actions online.
Most important insights for SugarCRM
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Web-based, online and intuitive!
Basically, I want to be able to easily manage all my customer relations and prospect. If I have internet access, it must be sufficient to be able to manage my customer relations. So contact people, clients, leads, partners, conversations, and so on. -
Online marketing and e-mail campaigns viewable at relation level
I want to track the effectiveness of my online marketing actions and e-mail campaigns at customer level. -
Social Media and online conversations directly traceable
I want to be able to follow the conversations by customers in Social Media, in other words integrate a link with Twitter and contacts on Linked In into my CRM.
Social Media
Innovianto helps you to deploy Social Media and Social Networks effectively for your business. How can I see the wood through the trees in Social Media and how can I easily and effectively integrate Social Media into my business?
" Social networks take care of transparency and accessability. The recommendation by a friend or acqaintance is many times more powerful than traditional marketing communication. People assess me and write about me whether I like it or not. As a marketer, how can I use this to my advantage?"
Innovianto helps to integrate Social Media into your marketing mix.
Every day millions of consumers hold conversations in online communities, discussion forums, blogs and social networks. Listen, participate and react in an effective way. Innovianto delivers meaningful consumer insights and real-time market data and transforms these into targeted action.
With the aid of innovative technology we can generate insights from millions of blogs and social networks. We then effectively put these into action for your marketing
How does it work?
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Track your consumers and clients on the internet, know what they are interested in and what is going on.
There are a number of tools available for this with which we can help you:
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Targeted Twitter Search
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Use of Google alerts
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Technorati.com ( assessing the impact of a blog)
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Nielsen BuzzMetrics
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Participate in the conversation
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Ensure your online presence through online brand activation and online media insert.
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Look for the "Sneezers" (Seth Godin) or brand ambassadors and come into contact with them.